Why This Role Exists
We are not trying to make “more content.”
We are building a company that will define what African storytelling looks like over the next decade.
Ultima has built a legacy with shows like:
- Who Wants To Be A Millionaire
- Project Fame West Africa
- Family Feud Nigeria
- Next Afrobeats Star
- Lions’ Den Nigeria
Now, we enter the next chapter.
- Original IP.
- Exportable formats.
- Stories that travel.
This role exists to answer one question:
“Is this worth making?”
And to get that answer right — consistently.
What You’ll Be Responsible For
You are not here to “supervise content.”
You are here to set the standard.
- Define What Gets Made
You will:
- evaluate ideas across scripted, unscripted, and formats
- decide what moves forward — and what doesn’t
- ensure we are building a slate, not random projects
If it gets made, your fingerprints are on it.
- Raise the Creative Bar
You will:
- challenge ideas until they become great
- reject average work — even when it’s “good enough”
- push teams beyond their first instinct
You are the taste level of the company.
- Build a Pipeline of Hits
You will:
- work with development, writers, and producers
- ensure a steady flow of ideas that can scale
- identify what can become:
- a franchise
- a format
- a cultural moment
- Protect the Vision While Scaling
As we grow, standards will try to drop.
Your job is to ensure:
👉 they don’t.
What We’re Looking For
- You have led or shaped real content — not just contributed
- You have strong opinions about what works and what doesn’t
- You understand both Nigerian audiences and global standards
- You are comfortable saying: “This is not good enough — we can do better.”
This Role Is NOT For You If
- you avoid difficult creative decisions
- you approve things to “keep things moving”
- you struggle to articulate why something works
Application Requirements
- Portfolio of projects you’ve led or significantly shaped
- A breakdown of ONE project:
- what worked
- what didn’t
- what you would do differently
- Answer this: “What is wrong with most Nigerian content today — and how would you fix it?” If you’re right, we’ll know.