Ultima is a full-service media and entertainment company. We harness existing and emerging production and communications technologies in the creation, development and delivery of compelling content and entertainment experiences to a constantly evolving world.
Our mission is to be, and be recognized as Africa’s leading provider of indigenous media and entertainment products, services and experiences. To continuously create innovative, engaging and profitable avenues for people across Nigeria, Africa and the world, to escape the everyday, stay entertained, be inspired, informed and educated, and to experience the joys that make life worth living.
To be an African, world-class thinking organisation, pioneering media and entertainment products, services and experiences that positively impact lives, while creating value for our stakeholders.
Board of Directors
The Ultima Board of Directors are renowned leaders of varied industries, who use their diverse range of experience, perspective and knowledge to drive the long-term value of the company.
Executive Management Team
The executive management team oversees daily operations at Nigerian’s most-reputable media and entertainment company. The team boasts a rich balance of experience and youth, and is composed of highly-skilled and visionary thinking professionals, who share a passion for creativity, excellence, and continuous evolution.
The birth of Ultima Limited - a videotape rental service company1986
Pioneer Manufacturers and installers of Satellite Dishes in Nigeria1989
Installed the first satellite dish in Ghana, in the home of Ghanaian President, Jerry Rawlings1989
Installed the first satellite dish in Seychelles for Radio Seychelles1989
Acquired the license to pioneer GSM service in Nigeria1999
Acquired the license to locally adapt and produce Who Wants To Be A Millionaire? in Nigeria, an international quiz gameshow distributed by Sony Pictures Entertainment2003
Broadcasted the first episode of Who Wants To Be A Millionaire?; the first international format gameshow to be produced in Nigeria2004
Acquired the license to adapt and produce Project Fame, an international music reality competition licensed by Endemol, across the West Africa continent2007
Broadcasted the first episode of Project Fame West Africa; the first international format to be produced in West Africa2008
Launched a Digital Terrestial Television station, GET TV, on the Startimes platform2015
The fourteenth (14th) season of Who Wants To Be A Millionaire? premiered on television; making the show the longest running gameshow ever in Nigeria2016
The ninth (9th) season of Project Fame West Africa premiered on television; making it the longest-running music reality show in Nigeria2016
Acquired from Sony Pictures Entertainment, the rights to locally adapt and produce Lions’ Den, also known as Dragons’ Den in the UK and Shark Tank in the US2017
Acquired the rights to locally adapt and produce Family Feud in Nigeria; the internationally acclaimed family game show distributed by Fremantle Media2018
Launched 88.5 UFM, a youthful, fun and lifestyle radio station in Lagos State2020
In line with fostering a business culture that is well-defined, we have created a set of Ultima isms that we always live by:
Because They Are, We Are.
Our customers – brands & audiences - are everything to us. They are the reason we exist and our daily motivation for opening shop every day. We exist to make them happy and we never lose sight of that. Because they are, we are.
Excellence and Creativity
We are fascinated by the power of imagination, and applying it excellently in all areas of the business.
Content is at the core of our business
But, compelling content only. The satisfaction of the imagined becoming the actualized, is worth nothing, except when complemented by the overwhelming approval of the audience.
The whole, over the one.
The competition is out there, never within! We are one big family, working together for a common goal and shared glory. We would deal with one another in love, and respect each person’s race, religions and opinions; allowing our individuality shine in our togetherness.
Smart-work and Attention to Detail
Working hard is good, but working smart is the only way we know. We will always follow due processes, but never become bureaucratic. We will remain goal-driven, but never at any cost.
Attack each day, each project, each challenge with a smile on your face and a bubble in your heart. That way, we win, regardless.
Honesty is an expensive commodity; never sell yourself short in any of your dealings, personally or professionally. That’s all we ask.
Our business is firmly rooted in innovation, and we're only at our best when we're spearheading that innovation. What does innovation mean? Imagine the future, and fill in the gaps; that’s innovation.