About Us
Our Story
Ultima is a full-service media and entertainment company. We harness existing and emerging production and communications technologies in the creation, development and delivery of compelling content and entertainment experiences to a constantly evolving world.
Mission
Our mission is to be, and be recognized as Africa’s leading provider of indigenous media and entertainment products, services and experiences. To continuously create innovative, engaging and profitable avenues for people across Nigeria, Africa and the world, to escape the everyday, stay entertained, be inspired, informed and educated, and to experience the joys that make life worth living.
Vision
To be an African, world-class thinking organisation, pioneering media and entertainment products, services and experiences that positively impact lives, while creating value for our stakeholders.
Board of Directors
The Ultima Board of Directors are renowned leaders of varied industries, who use their diverse range of experience, perspective and knowledge to drive the long-term value of the company.
Olufemi Ayeni
Yemisi Ayeni
Executive Management Team
The executive management team oversees daily operations at Nigerian’s most-reputable media and entertainment company. The team boasts a rich balance of experience and youth, and is composed of highly-skilled and visionary thinking professionals, who share a passion for creativity, excellence, and continuous evolution.
Olufemi Ayeni
Tunji Adebakin
Marian Anazodo
Oluwabori Ijimakinde
Ozioma Nwolisa
Olabamiji Adeyeye
Dele Dada
Our History
The birth of Ultima Limited - a videotape rental service company
1986Pioneer Manufacturers and installers of Satellite Dishes in Nigeria
1989Installed the first satellite dish in Ghana, in the home of Ghanaian President, Jerry Rawlings
1989Installed the first satellite dish in Seychelles for Radio Seychelles
1989Acquired the license to pioneer GSM service in Nigeria
1999Acquired the license to locally adapt and produce Who Wants To Be A Millionaire? in Nigeria, an international quiz gameshow distributed by Sony Pictures Entertainment
2003Broadcasted the first episode of Who Wants To Be A Millionaire?; the first international format gameshow to be produced in Nigeria
2004Acquired the license to adapt and produce Project Fame, an international music reality competition licensed by Endemol, across the West Africa continent
2007Broadcasted the first episode of Project Fame West Africa; the first international format to be produced in West Africa
2008Launched a Digital Terrestial Television station, GET TV, on the Startimes platform
2015The fourteenth (14th) season of Who Wants To Be A Millionaire? premiered on television; making the show the longest running gameshow ever in Nigeria
2016The ninth (9th) season of Project Fame West Africa premiered on television; making it the longest-running music reality show in Nigeria
2016Acquired from Sony Pictures Entertainment, the rights to locally adapt and produce Lions’ Den, also known as Dragons’ Den in the UK and Shark Tank in the US
2017Acquired the rights to locally adapt and produce Family Feud in Nigeria; the internationally acclaimed family game show distributed by Fremantle Media
2018Launched 88.5 UFM, a youthful, fun and lifestyle radio station in Lagos State
2020Our Values
In line with fostering a business culture that is well-defined, we have created a set of Ultima isms that we always live by:
