About Us

Our Story

Ultima is a full-service media and entertainment company. We harness existing and emerging production and communications technologies in the creation, development and delivery of compelling content and entertainment experiences to a constantly evolving world.

Mission

Our mission is to be, and be recognized as Africa’s leading provider of indigenous media and entertainment products, services and experiences. To continuously create innovative, engaging and profitable avenues for people across Nigeria, Africa and the world, to escape the everyday, stay entertained, be inspired, informed and educated, and to experience the joys that make life worth living.

Vision

To be an African, world-class thinking organisation, pioneering media and entertainment products, services and experiences that positively impact lives, while creating value for our stakeholders.

Board of Directors

The Ultima Board of Directors are renowned leaders of varied industries, who use their diverse range of experience, perspective and knowledge to drive the long-term value of the company.

OLUFEMI AYENI

Olufemi Ayeni

CHAIRMAN
YEMISI AYENI

Yemisi Ayeni

DIRECTOR

Executive Management Team

The executive management team oversees daily operations at Nigerian’s most-reputable media and entertainment company. The team boasts a rich balance of experience and youth, and is composed of highly-skilled and visionary thinking professionals, who share a passion for creativity, excellence, and continuous evolution.

OLUFEMI AYENI

Olufemi Ayeni

Chief Executive Officer (C.E.O)
TUNJI ADEBAKIN

Tunji Adebakin

CHIEF OPERATION OFFICER (C.O.O)
MARIAN ANAZODO

Marian Anazodo

HEAD OF PRODUCTION
OLUWABORI IJIMAKINDE

Oluwabori Ijimakinde

HEAD, CONTENT, RESEARCH & DEVELOPMENT
OZIOMA NWOLISA

Ozioma Nwolisa

SENIOR PEOPLES COORDINATOR
ADURATOMI BOLADE

Aduratomi Bolade

GENERAL MANAGER, 88.5 UFM
OLABAMIJI ADEYEYE

Olabamiji Adeyeye

HEAD, LEGAL
DELE DADA

Dele Dada

HEAD, ADMIN

Our History

The birth of Ultima Limited - a videotape rental service company

1986

Pioneer Manufacturers and installers of Satellite Dishes in Nigeria

1989

Installed the first satellite dish in Ghana, in the home of Ghanaian President, Jerry Rawlings

1989

Installed the first satellite dish in Seychelles for Radio Seychelles

1989

Acquired the license to pioneer GSM service in Nigeria

1999

Acquired the license to locally adapt and produce Who Wants To Be A Millionaire? in Nigeria, an international quiz gameshow distributed by Sony Pictures Entertainment

2003

Broadcasted the first episode of Who Wants To Be A Millionaire?; the first international format gameshow to be produced in Nigeria

2004

Acquired the license to adapt and produce Project Fame, an international music reality competition licensed by Endemol, across the West Africa continent

2007

Broadcasted the first episode of Project Fame West Africa; the first international format to be produced in West Africa

2008

Launched a Digital Terrestial Television station, GET TV, on the Startimes platform

2015

The fourteenth (14th) season of Who Wants To Be A Millionaire? premiered on television; making the show the longest running gameshow ever in Nigeria

2016

The ninth (9th) season of Project Fame West Africa premiered on television; making it the longest-running music reality show in Nigeria

2016

Acquired from Sony Pictures Entertainment, the rights to locally adapt and produce Lions’ Den, also known as Dragons’ Den in the UK and Shark Tank in the US

2017

Acquired the rights to locally adapt and produce Family Feud in Nigeria; the internationally acclaimed family game show distributed by Fremantle Media

2018

Launched 88.5 UFM, a youthful, fun and lifestyle radio station in Lagos State

2020

Our Values

In line with fostering a business culture that is well-defined, we have created a set of Ultima isms that we always live by: