This is where African stories rise.
For over 40 years, Ultima has created some of Nigeria’s most iconic television experiences
Now, we’re building what comes next.
Not just content. An ecosystem.
Our Shows
PROGRAMS THAT MOVE A NATION
From global formats to original hits, our shows spark conversations that last.
Reality Game Show
InvestBeta is Nigeria’s premier finance game show, designed to test and improve the financial literacy of young Nigerians.
Reality Game Show
Cowbellpedia 2025 balanced education and entertainment, and delivered intellectual competition, engaging storytelling and youth-focused appeal.
Reality Music Show
Project Fame West Africa is West Africa’s longest running music reality show. Launched in 2008, Project Fame gives music hopefuls a shot at fame and fortune
Reality Game Show
Who Wants To Be A Millionaire (WWTBAM) is a widely acclaimed Nigerian game show based on the original British format.
Music Reality Show
Nigeria's biggest music game show where artiste compete for the ultimate price and crowned The Next Afrobeats Star.
Game Show
Nigeria's biggest game show — families compete in the ultimate battle of popular opinion.
Business Reality Show
Africa's premier entrepreneurship show where the boldest ideas meet the sharpest investors.
WHY WE EXIST
Africa has the talent. The world is watching
We exist to build the systems, platforms, and content that allow African stories to travel — at scale.
Our History
The birth of Ultima Limited – a videotape rental service company
1986
Pioneer manufacturers and installers of satellite dishes in Nigeria
1989
Installed the first satellite dish in Ghana, in the home of Ghanaian President, Jerry Rawlings
1989
Installed the first satellite dish in Seychelles for Radio Seychelles
1989
Acquired the license to pioneer GSM service in Nigeria
1999
Acquired the license to locally adapt and produce Who Wants To Be A Millionaire? in Nigeria
2003
Broadcasted the first episode of Who Wants To Be A Millionaire?; the first international format gameshow in Nigeria
2004
Acquired the license to adapt and produce Project Fame across West Africa
2007
Broadcasted the first episode of Project Fame West Africa
2008
Launched a Digital Terrestrial Television station, GET TV, on the StarTimes platform
2015
The 14th season of Who Wants To Be A Millionaire? premiered, becoming Nigeria’s longest running gameshow
2016
The 9th season of Project Fame West Africa premiered, becoming the longest-running music reality show in Nigeria
2016
Acquired rights to locally adapt and produce Lions’ Den (Dragons’ Den / Shark Tank)
2017
Acquired rights to locally adapt and produce Family Feud Nigeria
2018
Launched 88.5 UFM, a youthful lifestyle radio station in Lagos